虚拟在场：网络粉丝社群的互动仪式链

发布时间：2026-03-28 08:09

社交互动模拟：构建虚拟社交网络 #生活乐趣# #游戏乐趣# #模拟游戏#

虚拟在场：网络粉丝社群的互动仪式链

潘曙雅，中国人民大学新闻学院讲师。电邮：[email protected]

张煜祺，美国西北大学梅迪尔新闻媒体整合营销传播学院硕士研究生。电邮：[email protected]

本论文属于中国人民大学科学研究基金（中央高校基本科研业务费专项资金资助）项目成果，项目批准号(13XNF065)。

Virtual Presence: the Interaction Ritual Chain of Online Fan Community

Pan Shuya, assistant professor at the School of Journalism and Communication, Renmin University of China. Email: [email protected]

Zhang Yuqi, Master’s student at the Medill School of Journalism, Media, Integrated Marketing Communication, Northwestern University. Email: [email protected]

This paper is supported by the Fundamental Research Funds for the Central Universities, and the Research Funds of Renmin University of China (13XNF065).

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History+

伴随着数字化浪潮的袭来，公共领域与私人空间的界限愈加模糊，中国互联网空间上涌现了大量的虚拟社群。在众多虚拟社群中，粉丝社群是声势最大且最为引人注目的。网络粉丝社群的凝聚力从何而来？为何网络粉丝社群具有高度的行动同质性？新媒体技术在其中扮演着何种角色？本文从互动仪式理论的角度出发，采用了参与式观察与民族志的研究方法，对韩国电视剧《来自星星的你》的粉丝社群进行研究。研究发现，互联网直播是维系电视剧粉丝社群的重要仪式，实时讨论是相互情感连接产生的基础。

Abstract

With the development of new communication technologies,the boundary between public sphere and private life has been consistently blurred. A considerable number of virtual communities appear in every corner of the Internet.Among them, online fan communities have become one of the most active online social groups.Where does group solidarity come from?What kind of role do technologies play in online fan communities?This paper examines these questions from the aspect of interaction ritual chain theory. By conducting participant observation and ethnography in the online fan community of “theManWhoCameFromtheStar,”this study finds that online live broadcasting is an important ritual that maintains group dynamics,and the real-time discussion is the foundation of the formation ofthe community’s shared focus and mood.

关键词

互动仪式链 /粉丝社群 /来自星星的你 /虚拟社群 /情感能量{{custom_keyword}} /

Key words

interaction ritual chain /fancommunity /virtual community /emotion energy /the Man Who Came from theStar{{custom_keyword}} /

引用本文

导出引用

潘曙雅张煜祺.虚拟在场：网络粉丝社群的互动仪式链. 国际新闻界. 2014, 36(9): 35-46

PANShuya ZHANGYuqi.Virtual Presence: the Interaction Ritual Chain of Online Fan Community. Chinese Journal of Journalism & Communication. 2014, 36(9): 35-46