新世纪以来我国经管励志类图书的出版现象研究.pdf 全文免费在线看

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内容摘要 国内的励志图书出版起源于上世纪八十年代，在新世纪左右出现了市场细 分，与经管图书相结合形成独特的经管励志类图书。本文以2000-2013 年国内经 管励志类图书的出版现象为研究对象，从基本出版信息的整理入手，梳理了十多 年来的出版历程，透析了出版热点、出版模式，并探究该类图书出版传播的社会 效益。 本研究主体分为四个章节，第一章统计分析 14 年间经管励志类图书出版 的基本信息并梳理出版历程；第二章透析该类图书出版的三大出版热点，即经济 励志、职场励志及管理励志；第三章以文献阅读为主，归纳分析了此类图书出版 的主要营销模式；第四章在指出主要读者群的前提下，从三方面分析了图书出版 传播的社会效益。 关键词：经管；励志；出版数据；出版现象 5 ABSTRACT The domestic inspirational books originated in the eightys of the last century. It appeared market segmentation from the very beginning of the new century, which combined with books of economy and management as well as the inspirational books. In this paper, I chose the publishing phenomenon of domestic inspirational books from 2000 to 2013 as the research object. I started from collecting and arranging the basic publishing information, then I teased the publishing history of more than ten years , analyzed publishing status and several typical modes. At last, I explore the social benefits from those books’ publishing. The paper is divided into four parts. Part one analyzes the statistical information of the domestic inspirational books, the sorted out the publishing process. Part two studies three publishing hots of the books based the existing literature. Part three analyzes typical publishing modes. And the last part points out the social benefits from the books communication. Key Words: economy and management; inspirational; publication data; publishing phenomenon 6 目 录 第一章 绪论„„„„„„„„„„„„„„„„„„„„„„„„„„„9 1.1 概念界定„„„„„„„„„„„„„„„„„„„„„„„„„ 9 1.1.1 经管励志类图书„„„„„„„„„„„„„„„„„„„„9 1.1.2 新世纪左右开始的时间节点„„„„„„„„„„„„„„„10 1.2 研究背景和意义„„„„„„„„„„„„„„„„„„„„„ 10 1.3 研究现状„„„„„„„„„„„„„„„„„„

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