In our busy and oveconnected world, the ability to communicate effectively is a skill that can elevate relationships, careers, and personal growth. Charles Duhigg, in his work on the power of supercommunication, highlights three fundamental types of conversations - practical, emotional, and social. Mastering these can help us connect more deeply with others and avoid the common pitfalls of miscommunication.
Let’s explore these conversation types and how understanding them can transform the way we interact with the people around us.
The Power of Supercommunication: The Three Types of Conversations
1. Practical Conversations: Solving Problems and Making Decisions
Practical conversations are all about getting things done. They focus on solving problems, planning, and making decisions. These are the conversations where the key question is, “What’s this really about?”
For example, in a business setting, a team might discuss the steps needed to hit a project deadline or resolve a logistical issue. The focus is on clarity, solutions, and moving forward.
Why It Matters:
Practical conversations are essential for achieving goals and maintaining momentum. They bring focus and structure, ensuring everyone is on the same page. However, they can sometimes clash with other conversations, especially when emotions are running high.
2. Emotional Conversations: Understanding Feelings
Emotional conversations revolve around feelings - how we feel as individuals or as a group. They’re less about finding solutions and more about expressing, understanding, and validating emotions. These conversations often address the question, “How does this make me (or us) feel?”
Imagine a friend sharing their frustration after a tough day at work. They might not be looking for advice or solutions - they want to feel heard and understood. Emotional conversations require empathy, patience, and a willingness to listen.
Why It Matters:
Acknowledging emotions strengthens trust and connection. It shows that we value the other person’s experience and are willing to meet them where they are. When emotions are overlooked or dismissed, it can lead to feelings of being invalidated or disconnected.
Social conversations focus on relationships, identity, and how we connect, "Who are we?". These strengthen bonds, whether it's a light-hearted exchange over shared interests or a deeper discussion about values and aspirations.
Picture yourself at a networking event, chatting with someone who shares your passion for leadership development. The conversation might not solve a problem or delve into deep emotions. Still it builds rapport and lays the foundation for a meaningful relationship.
Why It Matters:
Social conversations are the glue that holds relationships together. They foster a sense of belonging and mutual understanding, creating a space where collaboration and trust can thrive.
Why Recognising These Types of Conversations Is Crucial
Here's where things can get tricky. Miscommunication often happens when people are engaging in different types of conversations without realising it. For instance, one person might be focused on solving a problem (practical conversation) while the other tries to express how they feel about the situation (emotional conversation). The result? Frustration, disconnection, and a sense of talking past each other.
The Role of Supercommunicators
Supercommunicators - those who excel at connecting with others - understand the type of conversation they’re in and adapt accordingly. They listen carefully, identify the underlying needs, and respond in a way that aligns with the moment. The power of supercommunication is a game-changer skill that fosters deeper connections and more effective communication.
How to Apply This in Everyday Life
1. Pause and Reflect:
Before diving into a conversation, take a moment to ask yourself: What type of conversation is this? Is it practical, emotional, or social? Identifying the intent can shape how you respond.
2. Adapt Your Approach:
If it's a practical conversation, focus on solutions and clarity. If it's emotional, lean into empathy and understanding. If it's social, prioritise connection and shared experiences.
3. Bridge the Gap:
If you sense a mismatch - say, someone is expressing their feelings while you're offering solutions - acknowledge their emotions first. A simple, “I can see this is frustrating for you,” can go a long way before shifting gears to problem-solving.
The Impact of Supercommunication
When we understand and navigate practical, emotional, and social conversations effectively, we unlock the potential to connect with others profoundly. It's not just about avoiding misunderstandings - it's about creating moments of genuine connection, where people feel valued, heard, and supported.
So, the next time you find yourself in a conversation, consider: What's happening here? What does this person need from me? That small act of awareness can transform how you communicate and how others respond to you.
After all, communication isn't just about words; it's about connection. And when we connect with purpose, the possibilities are endless.
Can you do harness the power of supercommunication? Yes, I'm sure you can.
To your success...

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