色彩心理学和生理学.ppt

发布时间：2025-07-24 19:32

色彩美学：理解色彩的心理效应，如心理学家马斯洛的色彩性格理论。 #生活知识# #生活美学# #美学理论#

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1、Psychology and Physiologyof Colour色彩心理学和生理学,The human body responds to colour psychologically and physiologically.,Colour affects an individuals feeling in regard to space. Light and cool colours visually expand space 浅、冷色放大空间 Dark and warm colours visually reduce space 深、暖色缩小空间 Generally people are

2、 quieter in darker coloured rooms 深颜色空间：安静 Dark colours make us feel more intimate then light colours 深颜色比浅颜色：感觉更亲密,Colour affects the eyes perception of weight and size,Dark and bright colours appear heavier and larger than light and cool colours 深颜色比浅颜色：看起来更沉重,Colour affects a persons perception o

3、f temperature,Warm colours (RED - ORANGE YELLOW) can psychologically raise the room temperature from five to seven degrees 暖色提高温度感觉：5-7度 Cool colours (BLUE - GREEN - VIOLET) have the opposite reaction 冷色相反,Colour can cause feelings of boredom, calmness, stimulation or liveliness,Colour can cause the

4、 nervous system to become agitated or relaxed 影响神经系统：不安/放松 Warm colors are stimulating; cool colours are relaxing 暖色令人兴奋，冷色令人放松,Colour can affect the bodys reaction to sound, taste and time perception,Emotional reactions associated with colours are spontaneous, positive or negative, inherent or lear

5、ned 依据颜色的情绪反应是自发的、积极的或消极的、先天的或后天的 People react differently to the same color. The reaction is often due to the perception of a color rather than to the color itself. 同个颜色不同人反应不同，由对色彩的感知引起,Red the Superstar,Red- (the Superstar)(extrovert, noisy and passionate 外向/显眼/激情),Associations: The first colour

6、that a child sees 婴儿看到的第一个颜色 The colour of knowledge, courage, passion, excitement, fire, anger, embarrassment, strength, danger The most dramatic, emotional, active and stimulating of the three primary colours It creates an atmosphere of excitement, warmth and elegance The people that like red are

7、often good natured, open minded and love to party 脾气好、开放、喜欢参加聚会 When worn, red suggests a bold confident attitude 大胆自信的态度 Red stimulates appetite and conversation used in dining rooms 刺激食欲和谈话餐厅 If you are feeling lonely, red makes you feel more secure If you are feeling short of energy, red will pe

8、rk you up, beware that it also can raise blood pressure It is both a negative (violence) and a positive (ripeness and health) colour,Red,The first color that child sees 婴儿看到的第一个颜色,PASSIONATE,People that like red are often good nature, open minded and love to party. 脾气好、开放、喜欢参加聚会,Warmth and elegance,

9、Red stimulates appetite and conversation Used in dinning room 刺激食欲和谈话餐厅,Red,Applications When decorating, red should be used with care. If used in quantity, it can make a room feel claustrophobic 使用红色需小心，大面积应用容易使空间产生幽闭恐怖感 When tinted, red becomes feminine and delicate (pink) Red mixes well with oth

10、er colours, it is enhanced when trimmed with white Red and Taupe look great together 和灰褐色搭配 Red is a great accent colour in a neutral colour scheme 中性色调配色方案中，红色是非常漂亮的背景色 More appropriate in the city than in the country The complement of red is green. At the same value and intensity, these two colour

11、s are equal in visual weight. Pink Inhibits the secretion of adrenalin, it calms and soothes, reducing stress. It stimulates the desire for sugar. Pink is flattering to most skin tones 粉红色抑制肾上腺素分泌，镇静、舒缓、减轻压力促进对糖的渴望衬托大多数肤色,RED (the superstar) Red is the second most common favourite colour but is t

12、he first for outgoing animated, excitement seekers because red likes to be notices. 第二个人们最喜欢的常见颜色，外向、求刺激者第一喜欢颜色 How do you answer this questions? What are three primary colors? What are the colours of traffic lights? Your answer What are the colours of the rainbow? Chances are your answer start with

13、 RED Red excites and activates us. People tend to move more quickly in a red room. 刺激人们行动 Red increases our pulse rate and our brainwaves and stimulates the metabolism. It makes a excellent dinning room color. 增加脉率和脑电波，刺激新陈代谢 Red is an advancing color, brings wall in and makes room smaller. 前进色，使空间集

14、中，房间变小 All good rooms have a little red in then.,Red,When tinted, red becomes feminine and delicate (Pink) 调浅后，红色变得女性和精美（粉红）,Sweet,Pink is calming and soothes. 平静缓和 Stimulates the desire for sugar 促进对糖的渴望 Is flattering to most skin tones 衬托大多数肤色,Fun in the living room,Fun in the bedroom,Green, a goo

15、d colour for relaxation and concentration,Green (natures #1 colour),Associations: Nature, life, growth, serenity, hope, envy, safety, peace, pride, spiritual, wealth and prestige 自然、生活、成长、宁静、希望、羡慕、安全、和平、骄傲、精神、财富和声望 Traditional colour for relaxation and healing 放松和治疗的传统颜色 Soothing environment for som

16、eone who has or is experiencing stress 舒缓环境,Green (laid back, quiet and restful),Application: Natures number one colour and the easiest pigmented colour to look at Is often used as the dominant colour 经常作为主色 Makes a good monochromatic color scheme 很好的单色配色方案 Always in harmony with itself Goes with an

17、y other color and all wood stains White brings out greens best qualities All values and intensities are good for background coverings When tinted (white) and tone (gray), green becomes more restful Deep green suggests elegance and security A good colour for concentration and relaxation 集中和放松 The com

18、plement of green is red. At the same value and intensity, these two colours are equal in weight and will cancel out each others personality,GREEN (Relaxing to the eye) Our eyes can relax when they look at green because the green wavelength is the perfect length to fit our eyeball. It lands perfectly

19、 on the retina without any focusing effort or adjustment. Red light waves are too long so the color advances Blue are too short so blue recedes Green are neither warm nor cool but poised between the two. Green is often classed as a cool colour for the sake of keeping the colour wheel symmetrical. Sc

20、hool and hospitals have used green over the years because of its calming qualities. Green is the colour against which more interesting things catches our eye. Green loves the company of other greens. No greens clash. Acid green-yellow or citrus Yellow-green will replace red as the punch accent.,Love

21、s the company of other Greens,No Greens clash. 无绿色冲突 Acid green-yellow or Citrus-yellow green will replace red as the punch accent colour 亮绿黄色或柑橘黄绿色替代红色凸显背景墙,Green,Goes with any other colour and all wood stains 与其他颜色和木色等百搭,Natural freshness 自然清新,Yellow,Associations: Cowardice, deceit, communication,

22、 enlightenment, optimism, warmth Stimulates memory 刺激记忆 Evokes a sense of energy and excitement 唤起能量和兴奋感 Gold is elegant, luxurious, and appropriate for traditional styles Beneficial in kitchens where it nourishes the digestive system 增强消化系统厨房,Yellow,Evokes a sense of excitement and energy 唤起能量和兴奋感

23、,Yellow(the color of happinessonly if you are happy),Application: Yellow (pigment) makes it the hardest color for the eye to process Yellow can appear too sharp, too acidic, or too cold Powerful and demanding at full intensity, most visible Increases irritability and hostility 增加不安和敌意 Babies tend to

24、 cry more in a yellow room 婴儿在黄色的房间哭得多 Good colour for hallways and rooms where little time is spent Great accent colour Gold (Gilt) finishes can be overpowering, use sparingly Dramatic with black furnishings and accessories 与黑色家具和配饰搭配 Good in northern exposure In south and west facing rooms, it bec

25、omes brighter than the color chip In combination with: Green yellow suggests a natural freshness Blue cleanliness / Red richness and happiness / Violet reassurance 绿色 - 自然清新；蓝色清洁；红色富裕和幸福；紫色放心 The complement of yellow is violet,yellow,Powerful and demanding at full intensity 强大、严格,Violet/Purple,As

26、sociations: Royalty, nobility, snobbery, power, drama, opulence, mystery, worship, dignity, passion, creativity, innovative, irresponsibility, mourning, sedating and soothing 皇族、贵族、势利、权力、戏剧、富裕、神秘、崇拜、尊严、激情、创意、创新、不负责任、悲恸、镇静和舒缓,Violet/Purple,Applications: Color of emotional contrasts: Pale purple: Roma

27、ntic, delicate, fragile, feminine, shyness Deep purple: Strength, power, royalty, honour , tragedy Vivid purple: Excitement, sophistication Lavender is a very popular pastel color Purple is a dramatic accent color 强大的背景颜色 Purple makes a good monochromatic color scheme Used in a bedroom, will help yo

28、u sleep 帮助睡眠睡房 Used on a large surface, it can be dramatic or disturbing 用于大的空间，强/不安 Unlike red, violet suppresses appetite and helps to lower blood pressure 抑制食欲，降低血压 The complement of purple is yellow,Purple/Violet,Purple/Violet,Purple makes a good Monochromatic color scheme 很好的单色配色方案,Purple/Viol

29、et,Lavender is a very popular pastel colour 淡紫色（薰衣草色）非常流行的柔和色,Purple/Violet,Purple is a dramatic accent color 强大的背景色,Lavender/Pale Purple,Romantic Fragile Delicate Feminine 浪漫、精细、微妙、女性,Blue,Associations: Sea and sky The most popular color among both women and men Honesty, truth, sincerity, responsib

30、ility, loyalty, formality, sobriety Self confidence, meditation, calming, sophisticated Depending on the value and intensity, blue has the capacity to express clarity, mystery, joyfulness or sadness Will enhance learning, self-cultivation and clear-thinking 增强学习、修身养性、思维清晰 Purity and cleanliness 纯净、清

31、洁 To feel blue is to feel emptiness, lonely,Purity and cleanliness,Blue(is relaxing , if not particularly friendly),Applications: By itself, blue can seem too cool and non-stimulating Varies greatly under different lighting Light blue is not the most flattering room colour for people with pale skin

32、浅蓝：不适合房间或肤色的颜色 Interior space can appear larger when walls are painted blue, even dark blue 涂刷成蓝色，内部空间感觉较大 A ceiling painted pale blue will appear higher Caution: if not used effectively, blue may be depressing In combination with: red, it creates a strong bold effect yellow, it creates a feeling of

33、 freshness peach, it suggests luxury and elegance 红色：强大的大胆效果；黄色：清新感觉；桃红：奢华高雅 The complement of blue is orange,The complement of Blue is Orange,The complement of Blue is Orange,BLUE - ( the favourite ) In western countries blue is the most common favourite colour. It is associated with good things s

34、uch a s intelligence, logic, efficiency, trust, loyalty. But it is also associated with sadness, loneliness and melancholia. So why is Blue such a favourite? Perhaps because we always want what we can not have. The less of something there is, the more we want it. Blue is the scarcest pigment. Lapis

35、lazuli is natures bluest blue. Pale blue rooms seems more spacious. 淡蓝色的房间看起来更宽敞 Pale blue ceiling seems higher 淡蓝色的天花看起来更高 Most health care facilities use Pale Aqua blues to calm patients but they usually balance it with Apricot/Peach, especially in maternity wards. Light Blue is not the most flatt

36、ering color for people with pale skin,Interior space can appear larger when painted Blue, even Dark Blue,Orange,Association: Cheerful, exciting, stimulating, bold, sunset 欢乐、兴奋、刺激、大胆、夕阳 Good nature and knowledge 脾气好、有学问 Comfort and security 舒适和安全,Orange(a comfort colour and the most welcoming of all

37、 hues),Application: Remarkably versatile Similar properties of, but less demanding than red Lightened and muted, it becomes peach Makes some people feel uneasy 让人感到不安 Is an adult color As an earth tone, orange evokes warmth and reassurance As a pale tint, orange is most flattering to human skin tone

38、s 衬托皮肤色调 Mixes well with cool colours The mother of beige The complement of orange is blue Note: do not use equal parts of the same value and intensity of orange and yellow in the same room 同个房间里不能使用相同值和色度的橙色和黄色,Orange,Similar properties of, but less demanding than Red 特性与红色相似，没红色表现强,Orange,The comp

39、lement of orange is Blue,Orange,Cheerful Stimulating Exciting Bold 欢乐、刺激、兴奋、大胆,Orange,As an earthy tone, orange evokes warmth and reassurance 朴实色调、唤起温暖和安慰,Black (hot) White (cold),Associations: Black : Mourning, sorrow, depression, sophistication, magic, power, wealth, responsibility, mysterious 哀悼、

40、悲伤、抑郁、老练、奇妙、权力、财富、责任、神秘 Can also make us feel protected and secure (an enclosing color) 感到保护和安全（封闭的颜色） White: Purity, sterility, cleanliness, freshness, innocence, indecision, mentally reserved 纯洁、贫瘠、洁净、新鲜、纯真、优柔寡断、精神上保留,Back - White,Applications: Black: should be used in moderation. When used in lar

41、ge amounts, black can be extremely dramatic or oppressive. 适量使用。大量使用黑色可以非常戏剧性，也可以非常压迫 An elegant accent colour, it is always warm and adds value White: Is cold and can give a mood of sterility and emptiness Do not mix white with off-white, the off-whites will look dirty. Mixing off- white is difficu

42、lt. They not mix well with each other or with creams 不能将纯白色与非纯白色混合，非纯白色将显得非常脏。与米白色也很难搭配。 Changes of light are generally kind to off-white An all white room can cause one feel stressed as well it causes eyestrain 全白的房间使人眼睛疲劳，感到压抑 An all white room will encourage you to think clearly Although white ma

43、kes colours look cleaner and livelier, it requires high maintenance The hardest colour of all 最难应用的颜色,Black and White,Black,Should be used in moderation. When used in large amounts black can be extremely dramatic or oppressive 适量使用。大量使用黑色可以非常强大，也可以非常压迫,White,White is cold and give a mood of sterilit

44、y and emptiness 冷色，给人贫瘠和空虚的感觉,Neutrals,Neutral colors are grey (a mix of black & white) and beige (from orange, influenced by yellow and red) and brown. Associations: Grey penance, gloom, storm, fog, wisdom, business 灰色忏悔、昏暗、暴雨、大雾、智慧、业务 Beige earth, warmth, comfort, support, stability 米色 - 大地、温暖、舒适

45、、支撑、稳定 Brown earth, stabilizing influence, emotional stagnation 棕色大地、稳定的影响，情绪停滞 Applications: Universal classic to contemporary 通用古典到现代 Depending on the value and intensity of the grey, it can be restful of depressing It can be difficult to mix grey with beige 灰色与米色很难搭配 Neutrals and cream pick up and reflect surrounding colour. If used in excess, all the above tend to drain energy and dull the mind. 中性色和奶黄色反映周围的颜色。如果过量使用，消耗能量、变得乏味,Neutrals grey, beige, brown,Neutral GreyContemporary 现代,Neutral GreyTraditional 传统,Neutral BeigeTraditional 传统,Neutral BrownEarthy 朴实,

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