旅游具身体验质量的量表开发与验证

高质量的生活离不开丰富的旅游体验 #生活乐趣# #生活质量# #文化生活# #旅游体验#

旅游具身体验质量的量表开发与验证浙江师范大学 经济与管理学院, 金华 321004EMBODIED TOURISM EXPERIENCE QUALITY: A SCALE DEVELOPMENT AND VALIDATIONPAN Li, REN Wen-gu, FANG Rui-zheCollege of Economics and Management, Zhejiang Normal University, Jinhua 321004, China摘要图/表参考文献(0)相关文章(15)
摘要 无论是审视游客出行感受，还是提升行业服务品质，旅游体验的优劣评价都是一个重要依据。然而，旅游体验的身心在场与情境交互特性导致其科学测量问题尚未得到较好解决。鉴于此，文章依据具身理论阐释旅游具身体验质量的内涵，通过严格遵循量表开发流程，采用理论演绎、文本分析、焦点小组访谈、问卷调查等方法，开发出一份可靠有效的具身体验质量量表。21个问项归入6个维度，分别是：身体层面的强化的感官体验、交互的感官体验与整体的身体体验，场景组织层面的具身感觉性，以及情绪情感层面的情感升华与惊喜之情。本文为旅游体验评价提供新的测量工具，相关结论将为目的地创设特定场景以满足游客具身体验需求提供思路借鉴。服务把本文推荐给朋友加入我的书架加入引用管理器 E-mail AlertRSS作者相关文章潘莉任文顾方睿哲关键词 ：具身性, 具身认知, 旅游具身体验质量, 旅游体验, 量表开发   Abstract：Evaluating the quality of tourism experience is crucial both for tourists' assessment of their travel experiences and for the tourism industry's enhancement of service quality. This paper first investigates the core essence of tourists' embodied experience quality based on the theory of embodiment. The construct of embodied tourism experience quality is defined as the extent of emotional and affective perceptions that tourists can acquire through their "phenomenal body" within a specifically organized tourism scene. The manifestations include the tourist's body, tourism scenes, and the interaction level between them. We employ a rigorous scale development process that includes theoretical deduction, content analysis, focus group interviews, and surveys to create a reliable and valid scale for measuring tourists' embodied experience quality. The scale comprises 21 items encompassing six specific dimensions: intensified sense experience, cross-modal sensory experience, and overall physical experience at the physical level; embodied awareness of the tourism scene at the scene organization level; surprising delight, and emotional sublimation at the emotional level. The tourism scene level of embodied tourism experience quality indicates the invisible power of contexts that attract and encourage tourists' physical and sensorial participations into the tourism related activities by virtue of concrete facilities, clues or elements placed in the scene. The emotional level of embodied tourism experience quality mainly emphasizes an ideal tourist-tourism scene interaction status such as the surprising delight mood and the emotion sublimation. The surprising delight mood corresponds with immersed pleasant emotions such as pleasure, flow, and peak experience, while the emotion sublimation usually comes with spiritual or internal transformations after enduring great physical challenges.Key words：embodiment  embodied cognition  embodied tourism experience quality  tourism experience  scale development   收稿日期: 2023-03-26     基金资助:浙江省哲学社会科学规划之江青年专项课题（24ZJQN058Y）；国家社会科学基金项目（20CJY052）通讯作者:方睿哲（1993—）男，浙江金华人，博士，讲师，主要研究方向为消费者行为、旅游消费者决策。E-mail:[email protected]。    E-mail: [email protected]作者简介: 潘莉（1985—），女，山东日照人，博士，副教授，硕士生导师，主要研究方向为旅游营销、消费者行为与文旅产业融合。E-mail:[email protected]。

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